Friday, 1 August 2008

S/S 08 Press

Jaiden rVa James

Jaiden rVa James was Born when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together.

For S/S 08 the duo was inspired predominately by their combined African heritage using materials, fabrics and prints created by the Ashanti tribe of Ghana and the Igbo tribe from Nigeria.

The collection itself is a fusion of luxury sportswear meets traditional tailoring. Comprising of a selection T-shirts with the most surreal & garish images adorned with Swarovski crystals. Dress shirts, Tailored and Jersey Athletic shorts, Harem trousers and Hooded jackets contrasted in gold and silver all using the most traditional of African fabrics.

‘We didn’t want people to forget how skilled African’s are in making fabrics and also how rich in heritage and culture the continent is, we decided to use everyday wear such as hooded jackets and Gilets and traditional English items such as shirts and tailored shorts. Also on are travels we were inspired by so much especially those stores that dare to be different that exist to sell quality clothes and are also voices for young and unknown designers’.

For more Information

1 comment:

MR style said...

oh god that's cute !! nice press book yeah