Jaiden rVa James by Rasharn d' Vera Agymang & Jaiden James

Wednesday, 23 December 2009

Jaiden rVa James

Showed at LONDON FASHION WEEK- Fashion East Menswar Installations 23rd September 2009.

Jaiden rVa James was Born when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together, Upon graduating from Britain’s most respected creative institutions The London College of Fashion & the newly created Philip Green's Fashion Retail Academy .

The First collection S/S 08 explored the ideology of luxury sportswear using materials & drawing inspiration from the duos combined African Heritage. It's main source of inspiration was the artist Kehinde Wiley who celebrates black culture by placing black people in Renaissance style paintings, The duo liked the idea of taken African fabric but using shapes and cuts traditional to the western world.

For A/W 08 the duo decided to explore one of London’s many infamous subcultures, evoking the spirit of one if its first pioneers Sid Vicious, reworking his wardrobe staples using luxurious evening fabrics such as Velvet, Silk, and Lace.

S/S 09 the notion was to explore 60's Mod culture using the sub-cultures iconic Gingham pattern using Spanish Matador silhouettes.

A/W 09 was simply about the darkness within us all the essence of Human Nature, Sexual Desire and Insanity. Drawing inspiration from Sir John Everett Millia's Ophelia.

S/S 10 focused on the duo's youth, the loss of it and cultures obsession with it. It was also inspired by the alternative lifestyles of the young captured within the photographs and films of Larry Clark and Ryan Mcginley.

Jaiden & Rasharn have worked with a diverse portfolio of brands such as Kickers, Casio G-shock and Schott. They have attracted attention from press & industry insiders, their work has been featured in an array of magazines including Style Bibles such as Vogue Homme Japan, Dazed & Confused & I-D , amongst others. They have also worked with the Visionary Nicola Formichetti on Lady Gaga's VMA perfomance creating pieces specifically for the occasion for her dancers and has in turn had creations worn by Lady Gaga.

The labels aim is to deliver contemporary menswear, cutting edge but always wearable designs . A shirt is never just a shirt nor are trousers just trousers exploring each garment differently and understanding how the fit and cut are at the utmost importance on relation to the wearers body. The aim is to capture the spirit of the season but always create pieces that are timeless.

For Further Information or Any Enquiries PleaseEmail

Jaiden_rva_james@yahoo.co.ukJaiden & Rasharn

For Press Enquiries please contact

Ryan Cooper-Brown/ Katie Curan at Cube Pr

Ryan@cubecompany.com

Katie@cubecompany.com

Jaiden rVa James S/S 10 Press

Youth by Youth

Jaiden rVa James S/S 10

Styled by Robbie Spencer & Shot by Mari Sarai

Inspirations- Dorian Gray, Kids-Larry Clark, The Kids are alright- Ryan McGinley,

Rasharn & Jaiden of the cult menswear brand Jaiden rVa James, for Spring/ Summer 10 decided to explore youth. The youth that they posses themselves and the youth of those who surround them and that is constantly lusted after.

Inspired by The early work of the artistic photographer Ryan McGinley that captured the essence of growing up in the 21st centaury. As well as Larry Clark’s photographic works and his body of films and finally Oscar Wilde’s Portrait of Dorian Gray. McGinley & Clark’s work captures what can’t truly be captured and that is what inspired the duo mostly.

The Collection comprises of rubber hoods embedded with nails, rubber nipple exposing vests with side buckle clips attached, leather shorts, panelled with rubber and also embellished with side release buckles. ‘We wanted the hoods to be somewhat between beautiful and scary at the same time, wanting them to represent the angst and strife that adolescents go through . Hiding and obscuring the most valuable thing on a youthful person.’

‘This season is a celebration of both two years and five seasons that we have been running the label so we still feel relatively young, so its also youth that the company possesses, youth that we are holding on to but slowly losing and youth that we are attracted to. Not just ourselves but human beings in general, when men are at their sexual peak and almost everything and everyone is a sex object. In this sense this is not a celebration of youth nor is it the mourning of its passing, its in-between the two a passing that has not yet passed but will indefinitely come to claim us’

Saturday, 26 September 2009

Lady GaGa Dazed Digital

Lady GaGa- Bad Romance Video

Jaiden rVa James x J Smith Esquire Masks

Lady GaGa

Lady Gaga in Jaiden rVa James

In Jaiden rVa James coat

Lady Gaga MTV VMA's Performance

Lady Gaga's dancers wear Jaiden rVa James leggings, gladiator skirts and harness made specifically for the occasion. Styled by Nicola Formichetti

Thursday, 24 September 2009

Lady Gaga wears Jaiden rVa James white rubber doctors jacket

Gaga wore the Rubber coat to Marc Jacobs show

Monday, 14 September 2009

Jaiden rVa James A/W 09

Photographer – Rafael Stahelin Stylist - Kim Howells Hair - Hiroshi Matsushita using Bumble and Bumble Makeup - Abigail Johnson using MAC Models – Rufus Dunningham and Alexis Caught at AMCK (1)

Friday, 10 July 2009

Jaiden rVa James & Lady GaGa

The Red shorts on Lady Gaga's dancer created by Jaiden rVa James.

Thursday, 26 March 2009

Jaiden rVa James for Casio G-Shock

Friday, 6 March 2009

Jaide rVa James A/W 09 Press & Press Release

Dazed June 09 styled by Robbie Spencer & shot by Matt Irwin

Jaiden rVa James

Human Nature- AW09

Jaiden and Rasharn of Jaiden rVa James have explored the dark side of the human psyche for AW09, delving into a damaged mind and exploring some of its darkest facets from sexual desire to insanity. Both being huge parts of the human nature and both are talked about in hushed tones if talked about at all.

The foundations of this collection take inspiration from Jaiden and Rasharn’s captivation by Sir John Everett Millais’ Ophelia, whose life was represented in the symbolic meanings of flowers, which has been translated through the floral prints in the collection. Inevitably Ophelia’s lust and sexual desire for Hamlet drew her to madness, depicted in the robust leather and sinister rubber fabrics that run throughout the collection. The designers have taken a view from an institute for the insane for this collection, from self harmers in straight jackets to those more calm and composed in more fluid and free moving garments, all of whom had been institutionalized for their acts of perversion.

The collection, drawing inspiration heavily from iconic films such as Hamlet, Hannibal, Clockwork Orange and Girl Interrupted, comprises of floral cotton pleated kilts, a diverse range of rubber leggings and cotton floral shirts contrasted with pleated panels playing with texture and colour. Bias cut sheer stretch jersey tops are seen with outsized long sleeves, leather harnesses and restricting straight jackets.

“Exposed Zips plays a huge part in the collection from the zips at the crotch of the rubber leggings to those on the plackets of the shirts. Having zips on display are very seductive, knowing that with just one pull it can lead to a place that is hidden behind a layer”.

This season Jaiden rVa James have had the opportunity to work with many talented individuals and brands, including milliner J Smith Esquire and the iconic leather jacket brand Schott by reworking the legendary perfecto jacket. The designers have worked closely with both parties to develop products to form part of the AW09 collection.

For further information please contact Sarah Horn at Cube Public Relations
Sarah@cubecompany.com- 0207 2524583

A/W 09

Hats J Smith Esquire for Jaiden rVa James

Styling Kim Howells

Shot by Hedi Slimane & Styled by Nicola Formichetti

Shot by Hedi Slimae & Styled by Nicola Formichetti

Monday, 8 December 2008

A/W 09

Showed at LONDON FASHION WEEK- Topman/ MAN- 25th February 2009.

For Further Information or Any EnquiriesPlease

Email

Jaiden_rva_james@yahoo.co.uk

Jaiden & Rasharn

Or

For Press Enquiries please contact Daniella Sapia at Cube Pr

Daniella@cubecompany.com

Jaiden rVa James S/S 09 Shot by Bret Lloyd and Styled by Raph Castelmezzano

Jaiden rVa James S/S 09 Press

Fashion 156

S/S 09 Spanish Mod

Upon graduating from two of Britain’s most respected artistic educational institutions. Jaiden rVa James was Born, when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together. The labels aim is to deliver contemporary menswear, cutting edge but always wearable designs and to respect and explore the male anatomy. A shirt is never just a shirt nor is trousers just trousers. Exploring each garment differently and understanding how the fit and cut are at the utmost importance on relation to the wearer’s body. The aim is to capture the Zeitgeist of fashion each season and always create extremely well made timeless pieces.

S/S 09 is the 3rd season for Jaiden rVa James, ‘We decided we wanted to use a print or pattern that wasn’t too brash but neither to subtle and we thought Gingham was definitely in the middle, the colours we used remind us of lightness and typically the English summer which is light fresh and airy at the best of times.

On a recent visit to Spain we fell in love with the countries poetic landscape, the amazing beauty of the people but what caught our attention mostly was the youth culture. Although most things in Spain captivated us what amazed us most was the tale of young boy named Juan. His father was a Matador; he wanted to be an artist and spent most of his time painting. He hated the fact that an animal was slaughtered purely to quench the thirst in many for blood and guts. He didn’t want to follow in his fathers footsteps, so we imagined that he ran away to London, when London was in its prime in the 1960’s and got caught on the last fringes of the Mod culture.

The collection is largely made up of the popular Mod pattern Gingham, a Red Gingham shirt contrasted with a black collar, cuffs and slanted pockets, a Turquoise gingham shirt contrasted on the collar, upper & lower pockets and cuffs with plain Turquoise fabric, Linen Turquoise straight fit trousers , Plain Red shorts with red Gingham on the waistband, back pockets & cuffs, high waist Lilac gingham trousers colour blocked at the crouch to the upper waist with pale plain Pink fabric, cropped pale Pink gingham jacket contrasted on collar and breast pockets with plain Lilac fabric and a Black Gingham safari jacket contrasted on collar and lower & upper pockets with plain Black fabric.

“The Contrast of colours and patterns mirrors that of are amazement of the contrast between sublime beauty to the gory lust for blood. The dark poetry between the graceful matador and the enraged bull, who both partake in a dark dance one knowingly and one unknowingly, purely to entertain with one or the other losing life. What shocked us was the majority of the youths of Spain that we came across attitudes towards the bull fight. Juan was a typically good example with most of the young Spaniards interested in music, dance, technology , arts and the normal things teenagers like to get up to opposed to watching the bull being slaughtered.

For S/S 09, Jaiden rVa James worked closely with Kickers to develop a shoe for the season. We decided to Choose the companies iconic rounded, chunky sole, 5 eyelet Kick-hi boot. Reworking the standard leather in Red Patent contrasted with Purple stitching and laces. ‘ We are delighted to have had the fantastic opportunity of working with Kickers, a brand with an amazing heritage and which was a big part of our childhood as we both wore the kick hi to school and continue to wear them’.

Jaiden and Rasharn would like to thank Charlie Porter, Matt Vines, Ellie @ kickers, Brett Lloyd for Photography, Raphael Castelmezzano for styling and many others who have offered us guidance and support.

Thursday, 13 November 2008

London Fashion Week A/W 09 Press

Sunday, 5 October 2008

Jaiden rVa James A/W 08 Shot by Bret Lloyd and Styled by Raph Castelmezzano

A/W 08 Press

Jaiden rVa James

A/W 08 Evening Punk

Upon graduating from two of Britain’s most respected artistic educational institutions. Jaiden rVa James was Born, when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together. The labels aim is to deliver contemporary menswear, cutting edge but always wearable designs and to respect and explore the male anatomy, A shirt is never just a shirt nor are trousers just trousers. Exploring each garment differently and understanding how the fit and cut are at the utmost importance on relation to the wearers body. The aim is to capture the Zeitgeist of fashion each season and always create extremely well made timeless pieces.

Autumn/Winter 2008 is the second season & collection for Jaiden rVa James. Moving on from the previous seasons ’Mother Africa’ collection which was a fusion of luxury sportswear and traditional tailoring, comprising entirely of African prints which received rave reviews from fashion press and industry insiders alike. The new seasons collection is titled ‘Evening Punk’. ‘This Season was all about us growing up a bit, moving away from the previous seasons statement prints and focusing on the quality of the cloth , shape, fit and cut and working with luxurious evening fabrics’.

The collection comprises of many of the notorious subcultures wardrobe staples reworked in much softer fabrics then there originals. Biker jackets come in Blood Red & Midnight Black Velvet, Shirts come in Black sheer chiffon, T-shirts come bias cut & embellished with Navy Blue sequins. Whilst trousers come in midnight blue velvet and in gorgeous Black Lace lined with nude coloured Silk.

‘We have always loved the many subcultures Britain has produced and the ones it continues to do so be it a New Raver to an EMO, but we have always loved punk most of all. This collection was inspired predominately by one of the subcultures first pioneers the late and iconic Sid Vicious. We based it on him growing old gracefully and imagining he still wanted the clothes he so dearly loved but re-mastered in softer and more elegant fabrics. Imagining that he would still be a bit of a rebel flashing flesh in a sheer shirts or black Lace trousers lined with fleshed toned silk causing optic illusions and allowing many to believe that your flashing more then you really are.’

For A/W 08, Jaiden rVa James worked closely with Kickers to develop a shoe for the season. Choosing the companies iconic rounded, chunky sole, 5 eyelet Kick-hi boot. Reworking the standard leather in Jet Black Patent contrasted with turquoise stitching and laces. ‘ We are delighted to have had the fantastic opportunity of working with Kickers, a brand with an amazing heritage and which was a big part of our childhood as we both wore the kick hi to school and continue to wear them’.

Jaiden and Rasharn would like to thank Charlie Porter, Matt Vines, Ellie @ kickers, Brett Lloyd for Photography, Raphael Castelmezzano for styling and many others who have offered us guidance and support.

Sunday, 21 September 2008

Behind the Scenes

Wednesday, 17 September 2008

preview of A/W 08 shot by brett lloyd styled by Raphael Castelmezzano

Monday, 8 September 2008

S/S 08 Featured in Wileys Video Summertime

S/S 08 collection in wileys video

Wednesday, 3 September 2008

Siganature Shirt

Introducing the Jaiden rVa James Signature shirt, The shirt was inspired predominately by those worn by milatary soliders. We changed the porpotion and the postion of the epaulettes, which are blown up & placed horizontally and removed the pockets from the garment. The yolk and cuffs are block coloured using a single colour that compliments those within the overall pattern of the shirt, the edges of the yolk are then piped. These shirts are made to order and patterns are updated every season to coincide with the collections .

Friday, 1 August 2008

S/S 08 Press

Jaiden rVa James

Jaiden rVa James was Born when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together.

For S/S 08 the duo was inspired predominately by their combined African heritage using materials, fabrics and prints created by the Ashanti tribe of Ghana and the Igbo tribe from Nigeria.

The collection itself is a fusion of luxury sportswear meets traditional tailoring. Comprising of a selection T-shirts with the most surreal & garish images adorned with Swarovski crystals. Dress shirts, Tailored and Jersey Athletic shorts, Harem trousers and Hooded jackets contrasted in gold and silver all using the most traditional of African fabrics.

‘We didn’t want people to forget how skilled African’s are in making fabrics and also how rich in heritage and culture the continent is, we decided to use everyday wear such as hooded jackets and Gilets and traditional English items such as shirts and tailored shorts. Also on are travels we were inspired by so much especially those stores that dare to be different that exist to sell quality clothes and are also voices for young and unknown designers’.

For more Information

www.myspace.com/jaiden_rva_james

Jaiden_rva_james@yahoo.co.uk

S/S 08 shot by Kate Cox

Jaiden rVa James

Jaiden rVa James was Born when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together, Upon graduating from Britain’s most respected creative institutions The London College of Fashion & the newly created Philip Green's Fashion Retail Academy .

The First collection S/S 08 explored the ideology of luxury sportswear using materials & drawing inspiration from the duos combined African Heritage.

For A/W 08 the duo decided to explore one of London’s many infamous subcultures, evoking the spirit of one if its first pioneers Sid Vicious, reworking his wardrobe staples using luxurious evening fabrics such as Velvet, Silk, and Lace.

S/S 09 the notion was to explore 60's Mod culture using the sub-cultures iconic Gingham pattern using Spanish Matador silhouettes.

A/W 09 was simply about the darkness within us all the essence of Human Nature, Sexual Desire and Insanity. Drawing inspiration from Sir John Everett Millia's Ophelia.

The labels aim is to deliver contemporary menswear, cutting edge but always wearable designs . A shirt is never just a shirt nor are trousers just trousers exploring each garment differently and understanding how the fit and cut are at the utmost importance on relation to the wearers body. The aim is to capture the spirit of the season but always create pieces that are timeless.