Friday, 1 August 2008

Jaiden rVa James

Jaiden rVa James was Born when the minds of two young creative’s Rasharn de Vera Agyemang & Jaiden James came together, Upon graduating from Britain’s most respected creative institutions The London College of Fashion & the newly created Philip Green's Fashion Retail Academy .

The First collection S/S 08 explored the ideology of luxury sportswear using materials & drawing inspiration from the duos combined African Heritage.

For A/W 08 the duo decided to explore one of London’s many infamous subcultures, evoking the spirit of one if its first pioneers Sid Vicious, reworking his wardrobe staples using luxurious evening fabrics such as Velvet, Silk, and Lace.
S/S 09 the notion was to explore 60's Mod culture using the sub-cultures iconic Gingham pattern using Spanish Matador silhouettes.
A/W 09 was simply about the darkness within us all the essence of Human Nature, Sexual Desire and Insanity. Drawing inspiration from Sir John Everett Millia's Ophelia.
Jaiden & Rasharn have worked with a diverse portfolio of brands such as Kickers, Casio G-shock and Schott. They have attracted attention from press & industry insiders, their work has been featured in an array of magazine including Style Bibles such as I-D & Dazed & Confused, amongst others.

The labels aim is to deliver contemporary menswear, cutting edge but always wearable designs . A shirt is never just a shirt nor are trousers just trousers exploring each garment differently and understanding how the fit and cut are at the utmost importance on relation to the wearers body. The aim is to capture the spirit of the season but always create pieces that are timeless.

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